Client: Alfa Laval
Project: SE Range campaign
Focus area: Energy
Positioning
Art Direction
Campaign
Roll out
Collaborators:
Studio Taktil
The Alfa Laval SE range is the first complete line of brazed heat exchangers optimised for natural refrigerants. The innovative new design requires fewer plates to deliver superior performance compared to other alternatives, directly reflected our 'less is more' approach for the campaign.
To emphasise the engineering and craftsmanship of the new units, we drew inspiration from premium product categories for visual references, focusing on beauty and detail to create an elegance that is often lacking in the industrial sector.
Launched at the Chillventa conference in Germany, the campaign delivered across a wide range of digital and print touchpoints, for rollout globally.
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