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The Drop
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The “sustainability” space is saturated with broad appeal conferences, but this was never the strategy for making The Drop the action-biased center of the climate tech universe.
It had to deliver an intrigue that attracted both the front runners in climate venture capital, and the exceptional, first-domino, startups that are building businesses that can topple industries.
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The climate space carries an overused aesthetic that contrasts from idyllic nature to the shock-and-awe of forest fires. Our strategy steps away from this entirely and secures The Drop a unique position, by delivering a lively and enticing brand led by color, motion and structure.
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