We chose the name VARVA, which means "laps" in Swedish, to symbolize the cyclical nature of their agricultural methods. Unifying the concept, we designed the identity and overall positioning around a circular "globe" mark that sits above their sub-products.
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The focus of our work with VARVA is across their direct-to-consumer products, beginning with their first offering - a self-pick egg subscription service to inner cities.
In order to distinguish the brand from the overused "farm shop" aesthetic and appeal to their affluent and environmentally conscious customer base,we built a playful visual language using the print of their byproducts in connection to the main VARVA mark.
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