We chose the name VARVA, which means "laps" in Swedish, to symbolize the cyclical nature of their agricultural methods. Unifying the concept, we designed the identity and overall positioning around a circular "globe" mark that sits above their sub-products.
![](https://a.storyblok.com/f/272054/1824x1026/eddb2be5c7/posters-varva.png/m/3840x0/filters:quality(75))
The focus of our work with VARVA is across their direct-to-consumer products, beginning with their first offering - a self-pick egg subscription service to inner cities.
In order to distinguish the brand from the overused "farm shop" aesthetic and appeal to their affluent and environmentally conscious customer base,we built a playful visual language using the print of their byproducts in connection to the main VARVA mark.
![](https://a.storyblok.com/f/272054/1778x1778/ba00936eec/egg-sign-varva.png/m/3840x0/filters:quality(75))
![](https://a.storyblok.com/f/272054/886x1385/727d75f090/bag-varva.png/m/3840x0/filters:quality(75))
![](https://a.storyblok.com/f/272054/3648x2052/66f4aa1539/desktop-varva.png/m/3840x0/filters:quality(75))
![](https://a.storyblok.com/f/272054/1778x1778/0b1954ed9e/flyer-varva.png/m/3840x0/filters:quality(75))