VARVA motivates farmers and consumers to prioritize soil health in food production and selection by emphasizing regenerative practices and considering food production as a byproduct.
IndustryRegenerative agricultureServicesBrandExperienceDeliverablesVisual IdentityWeb designNarrativeCommunicationPositioning

We chose the name VARVA, which means "laps" in Swedish, to symbolize the cyclical nature of their agricultural methods. Unifying the concept, we designed the identity and overall positioning around a circular "globe" mark that sits above their sub-products.

The focus of our work with VARVA is across their direct-to-consumer products, beginning with their first offering - a self-pick egg subscription service to inner cities.

In order to distinguish the brand from the overused "farm shop" aesthetic and appeal to their affluent and environmentally conscious customer base,we built a playful visual language using the print of their byproducts in connection to the main VARVA mark.