Client: PHLAIR
Project: Rebranding & futures
Focus area: Carbon Removal
Naming
Positioning
Visual Identity
Website
Future Vision
Collaborators:
Studio Taktil
PHLAIR captures CO₂ from ambient air through commercial scale Direct Air Capture technology.
We worked with PHLAIR to build a brand that balances their technical prowess with the performative tones of a sports brand.
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The strong, stable wordmark is designed to feel familiar, with a subtle lift in the 'A' that reflects the pH 'swing' in their process.
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A series of renders help communicate both the practicalities and potential of the future of PHLAIR commercial scale plants and technologies.
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A series of simple graphic elements that help ground PHLAIR's science in layman's terms.
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